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Bet It Drives, powered by GR8_TECH, has won Bronze in the Branded Podcast category at the 18th Annual Shorty Awards.
Breaking away from traditional studio and remote interview formats, Bet It Drives places guests inside a moving car with no fixed agenda, creating space for candid, unscripted conversations.
Filmed across major European cities, including London, Lisbon, Rome, and Barcelona, the podcast has featured prominent voices from the iGaming industry, such as Clarion
Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis, alongside executives representing leading operators and suppliers.
Now spanning four seasons, Bet It Drives has generated more than 2 million views on YouTube and earned coverage in over 280 media publications, strengthening its reputation as one of the gaming industry’s most recognized podcast brands.
“Bet It Drives was built to challenge the safe, predictable way our industry tells stories,” Yehen Krazhan, host of Bet It Drives and CSO of GR8_TECH. “We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore.”
Shorty Awards Managing Director Junmian Sun highlighted that this year’s winners prioritized meaningful audience connection over surface-level engagement metrics.
“We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems,” he said. “The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.”
Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like the NFL, Abercrombie, Target, Nike, Airbnb, Pinterest, Google, Lenovo, and more.