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The Green Bay Packers and Potawatomi Sportsbook announced this week a multi-year agreement for the sportsbook to serve as the Official Sportsbook Partner of the NFL franchise.
The arrangement gives Potawatomi Sportsbook naming rights to the stadium’s south gate, which will become the Potawatomi Sportsbook Gate, and sponsorship of the Champions Club, a premium hospitality area located on the eighth floor of Lambeau Field’s south end.
The sportsbook will also become the naming rights partner of the Potawatomi Sportsbook Podcast Studio, home to the team’s podcast productions, and presenting sponsor of Packers Predict, the Packers’ free online game tied to weekly matchups.
Packers Predict allows fans to forecast game-related outcomes each week for opportunities to win prizes including cash, gift cards, autographed items and gameday experiences.
The agreement was announced in Milwaukee by Craig Benzel, Packers Vice President of Sales and Business Development, and Brooks Boyd Sr., Chairman of the Forest County Potawatomi Community.
“We’re excited to welcome Potawatomi Sportsbook as our Official Sportsbook Partner,” said Benzel. “Creating memorable fan experiences is central to both of our organizations, and this partnership provides enhanced opportunities for us to engage with fans from all over Wisconsin. We’re looking forward to seeing Potawatomi Sportsbook prominently featured at Lambeau Field on gameday and every day.”
Within the podcast operation, Potawatomi Sportsbook branding will appear in content produced from the studio, including Packers Unscripted, hosted by Packers.com contributors Mike Spofford and Wes Hodkiewicz, along with Packers POV and How 2 Sport.
“We are thrilled to launch this historic multi-year partnership with the Green Bay Packers,” said Boyd. “Having Potawatomi Sportsbook named the Official Sportsbook Partner of the Green Bay Packers is a tremendous milestone.”
“This partnership will create meaningful opportunities for our community while bringing fans new ways to engage with the team they love. We’re proud that the #1 Retail Sportsbook in the Midwest is working with one of the most iconic teams in all of professional sports.”
Potawatomi Sportsbook is owned and operated by the Forest County Potawatomi Community, one of six federally recognized Native Nations in Wisconsin offering retail sportsbook operations.
The sportsbook opened in 2024 on Potawatomi ancestral land in Milwaukee’s Menomonee Valley and operates within an entertainment complex that welcomes more than six million visitors each year.