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Hard Rock Bet hosted its Super Sub Shop fan activation at La Sandwicherie Wynwood on Wednesday, June 24, giving away 1,000 free World Cup-inspired subs.
The event featured appearances by Pro Football Hall of Famer Michael Irvin and Colombian soccer legend Carlos “El Pibe” Valderrama, who greeted fans, served sandwiches, and took part in the festivities throughout the day.
As part of the celebration, Hard Rock Bet gave away 1,000 free World Cup-inspired Super Subs to guests, turning one of Miami’s best-known sandwich destinations into a hub for soccer fans.
The activation is part of Hard Rock Bet’s “Super Sub” promotion, highlighting Miami’s status as one of the world’s premier soccer cities and a major host destination for international football fans.
In addition to the celebrity appearances, attendees enjoyed a live DJ, a party bus, and giveaways, including Hard Rock Bet merchandise.
Valderrama appeared from 12:00 p.m. to 1:00 p.m., while Irvin met fans from 2:00 p.m. to 3:00 p.m. The event ran from 12:00 p.m. to 6:00 p.m. at La Sandwicherie Wynwood, located at 169 NW 23rd Street, Unit 102, Miami, Florida 33127.
Irvin is a Pro Football Hall of Famer, three-time Super Bowl champion, and former Dallas Cowboys star. Valderrama is regarded as one of the most recognizable figures in international soccer and a legendary member of the Colombian National Team.