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- The Orlando Magic and Hard Rock Bet today announced a new sports betting partnership
- Hard Rock Bet is now the official sportsbook of the Orlando Magic
- The deal will include a branded Hard Rock Bet Sportsbook space in the arena’s Terrace level
The Orlando Magic is teaming up with the state’s only legal sports betting company for a new partnership.
Hard Rock Bet and Orlando Magic today announced a new partnership which makes the sports betting company the official sportsbook of the NBA franchise. The new deal will begin in the Magic’s 2025-2026 season.
“It’s an exciting day to announce our organization’s first ever sports betting partnership and help deliver the fan engagement we have seen other partnerships in this space accomplish across our industry,” said J.T. McWalters, senior vice president of global partnerships for the Orlando Magic. “Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else – and we believe this partnership will bring all of those strategies to life.”
Signature Branding in Kia Center
The partnership will feature multiple touchpoints and Hard Rock Bet digital signage in the Kia Center. It will also feature permanent branding on both baskets during Magic home games. Additionally, it will feature a Hard Rock Bet Sportsbook destination space on the Terrace Level for Magic fans. The space will act as a sports betting lounge during home games.
“This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team,” said Nick Menas for Hard Rock Bet. “We’re thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason.”
Additionally, basketball fans throughout Florida can opt into the free-to-join Hard Rock Bet Magic Club in the Hard Rock Bet Sportsbook app for exclusive offers and rewards.
Multiple Hard Rock Bet Florida Partnerships
Hard Rock Bet has a number of Florida professional sports partnerships. Hard Rock Bet announced earlier this year that it joined into a partnership with the Miami Heat to also be the official sports betting company of the franchise.
Hard Rock Bet is also the official sports betting company of the Jacksonville Jaguars and has a multi-year partnership with the NHL’s Florida Panthers.
Additionally, the company has a partnership with the Tampa Bay Buccaneers and Miami Dolphins. Hard Rock entered into an 18-year agreement with the Dolphins for naming rights of their stadium in 2016.
