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Hard Rock International has launched disaster relief efforts following the recent earthquakes in Venezuela, directing financial support and food assistance to affected communities, first responders, and local residents.
The company’s charitable organization, the Hard Rock Heals Foundation, together with Hard Rock Bet, committed $60,000 to fund about 15,000 meals through World Central Kitchen, a nonprofit organization that provides chef-prepared meals to communities affected by natural disasters and humanitarian emergencies.
The initiative is intended to provide immediate food assistance to families and emergency personnel in areas affected by the earthquakes.
“In moments of crisis, our responsibility is to move quickly and compassionately to help people in need,” said Jeff Hook, Chief Operating Officer for Hard Rock International and Hard Rock Heals Foundation Board member.
“Through the Hard Rock Heals Foundation, Hard Rock Bet, World Central Kitchen and our dedicated team at Hard Rock Cafe Caracas, we are helping deliver nourishment, comfort and care to families facing an incredibly difficult recovery,” Hook added.
Hard Rock International said employees at Hard Rock Cafe Caracas are preparing and serving 1,000 fresh meals each day for families and residents in nearby communities affected by the disaster.
The Caracas cafe is operating as a central distribution point in coordination with World Central Kitchen to support local meal deliveries.
Hard Rock Heals Foundation manages the philanthropic activities of Hard Rock International. The organization supports programs focused on health, wellness, disaster relief and community initiatives through grants and other charitable efforts.
Since launching its grant program in 2016, the Hard Rock Heals Foundation has provided support to hundreds of local organizations through its philanthropic initiatives.
To support Venezuela earthquake relief, visit https://donate.wck.org/campaign/816248/donate.