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IGT and Casino de Buenos Aires have teamed up to launch an omnichannel “Vive Las Vegas Lounge,” a dedicated in-casino and online space comprised exclusively of IGT games.
Already live in other markets throughout Latin America, the Vive Las Vegas Lounges by IGT feature a concentrated mix of IGT’s most in-demand games in a branded space, creating an exclusive destination on gaming floors and gaming app homepages.
“Introducing Vive Las Vegas Lounges at Casino de Buenos Aires and Casino Buenos Aires Online is an exciting evolution of our relationship with IGT and an opportunity to engage our players with a unique cross-platform gameplay experience,” said Dario Montero, Casino de Buenos Aires General Manager.
“Both spaces expand our options for personalized marketing and loyalty activations while providing a comfortable environment for our players to enjoy their favorite IGT games.”
“It’s exciting to see the omnichannel Vive Las Vegas Lounge by IGT concept expand in Argentina with Casino de Buenos Aires,” said Florencia Bobbio, IGT Director of Sales, LatAm.
“As a global leader in omnichannel content, IGT is experienced in helping our customers maximize the reach of legendary IGT games such as Prosperity Link and Cleopatra and differentiate their brands with omnichannel experiences.”
The Vive Las Vegas Lounge at Casino de Buenos Aires features 60 IGT electronic gaming machines, including the award-winning Magic Treasures Gold game on the RISE55 cabinet, multi-level progressives Tiger and Dragon and Money Gong on the Peak49 cabinet, and more.
Online, the Vive Las Vegas Lounge by IGT features player-favorite IGT PlayDigital games such as Cleopatra, Money Gong, Mystery of the Lamp, Prosperity Link, and more, and will run frequent promotions and slot tournaments.