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Momentum is building ahead of SiGMA North America 2026, with organizers announcing a growing roster of industry leaders appointed as summit ambassadors for its inaugural Mexico City edition.
The event, organized by SiGMA Group, will run from September 1 to 3, 2026, at Centro Banamex in Mexico City. The summit is expected to bring together around 4,000 delegates, 1,000 operators, more than 150 speakers, and over 200 exhibitors and sponsors, with more than 40% of the audience expected at C-suite level.
The newly announced ambassador cohort includes several prominent figures from across gaming, technology, legal, and investment sectors. Among them are Javier Troncoso, Co-Founder and CEO of InsightPlay.ai, which is developing AI-driven tools for operator acquisition and retention, and David Fica, Co-Founder of Land Vegas Group, who works at the intersection of immersive technology, virtual reality, and entertainment. Also included is Stephen Crystal, Founder and CEO of SCCG Management, a long-time gaming industry advisor and investor with experience spanning casino operations, legal advisory, and major gaming transactions.
Additional ambassadors include Fellipe Fraga, CBO of Stellar Gaming, who brings expertise in Brazil’s regulatory environment, and Iliana María Pineda Echeverri, Chief Legal and Compliance Officer at Wplay, where she oversees legal and compliance operations. Fernando Garita, Managing Partner and Co-Founder of KabataGroup, is also part of the lineup, alongside Juan Pablo Barahona, LATAM Regional Director at BETBY, both of whom are active in regional market development and technology expansion.
Moreover, Elizabeth Maya Cano, President of Cornazar, joins the group as a key representative of Colombia’s licensed operators and industry advocacy efforts. Gonzalo Perez, CEO of Apuesta Total, one of Peru’s leading sports betting operators, and Rosa Ochoa, Founder and Strategic Advisor at Blue Global Gaming, complete the current list of ambassadors.
Several of these ambassadors are also scheduled to participate in the summit’s conference agenda, which will span two days and focus on regulatory frameworks, technological innovation, and market growth across the Americas.
On Day 1, Troncoso will participate in a fireside chat titled “Predictive Play: The Future of AI Personalization,” which will examine the impact of artificial intelligence on player experience, responsible gaming, and personalization strategies. Fica will join the “The Machine Import Bottleneck: What’s Slowing Land–Based Gaming in Mexico?” panel, addressing infrastructure challenges in Mexico’s land-based gaming sector, including regulatory transitions and import bottlenecks affecting operators and suppliers.
Ochoa and Echeverri are both scheduled to contribute to “48 Hours to Fallout: How iGaming crises unfold in Mexico & LATAM” session, exploring crisis dynamics in Latin American iGaming markets, focusing on regulatory shifts, payment disruptions, affiliate pressures, and risk management strategies.
On Day 2, Crystal is set to participate in “Regulation & Revenue: Dissecting North America’s State + Provincial Affiliate Ecosystem”, while Fellipe Fraga will deliver “LATAM’s Mobile Populace: Winning the Next 50M iGaming Players” keynote speech.
The Mexico City summit forms part of a broader regional strategy following BiS SiGMA South America 2026, creating two major touchpoints for the Americas within the same year. While Brazil continues to serve as a key hub for South America, Mexico provides a strategic gateway for Spanish-speaking markets and companies operating across Latin America, the United States, and Canada.
The September program has also been designed to integrate multiple industry events into a single travel window. From September 1 to 3, Centro Banamex will host three days of conference sessions, exhibitions, and networking activities. The agenda includes Affiliate World Americas, alongside startup pitch competitions, awards ceremonies, and VIP networking formats designed to connect operators, investors, and affiliates across the industry ecosystem.
Following the main summit in Mexico City, additional networking activities will continue in Cancun, September 4 to 6, with the Affiliate Retreat bringing together selected industry participants.
Organizers said that further agenda details, speaker announcements, and panel updates will be released closer to the event.
Readers interested in attending SiGMA North America can access a 30% discount on tickets using the code Yogonet30SiGMA during registration.