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Posted on: January 15, 2026, 07:54h.
Last updated on: January 15, 2026, 07:54h.
- Kalshi has signed Bryson DeChambeau as a brand ambassador
- DeChambeau is a close ally of the Trump family
Prediction market Kalshi has signed LIV Golf superstar Bryson DeChambeau to a marketing deal. Among the most loved and hated players in the sport, few names create as much buzz as DeChambeau does when he tees it up.
Kalshi, a leading prediction market that the gaming industry contends is engaged in unlawful, unregulated sports betting by offering event sports contracts, is bringing DeChambeau on to promote its platform and golf offerings.
We’ve signed two-time major champion Bryson DeChambeau as our first athlete and ambassador. Bryson’s content will integrate Kalshi markets to his audience of millions in an industry-first partnership,” Kalshi posted on X.
DeChambeau’s YouTube channel is wildly popular, with his 245 videos racking up almost 513.9 million views. His “Break 50” series has included countless celebrities and notable personalities, including President Donald Trump, Adam Sandler, Steph Curry, and John Daly.
DeChambeau is close friends with the president. Donald Trump Jr. is a Kalshi advisor.
While Kalshi says DeChambeau is its first athlete sponsorship, Club Pro Guy might take issue with that claim. The founder of the elite semi-private Three Jack National, Club Pro Guy struck a deal with Kalshi in May 2025, with the humorous fictional character telling his social media followers that Kalshi allows him to bet on “really stupid things.”
“Kalshi is building something completely different,” said DeChambeau. “Kalshi is creating a fun and more engaging experience for people to predict and forecast the future.”
Prediction Markets
Prediction markets like Kalshi hold licenses from the US Commodity Futures Trading Commission (CFTC). With federal oversight, prediction markets claim they aren’t subject to state gaming laws because their platforms are engaged in derivative markets, including futures, options, and swaps.
CFTC-regulated markets are not to engage in any form of gambling. Kalshi, along with its newly launched prediction market competitors, DraftKings Predictions, FanDuel Predicts, and Fanatics Markets, assert that their sports contracts are different than traditional sports betting.
Unlike a sportsbook, which takes the other side of every bet from customers, Kalshi is an exchange where people on both sides of trades can meet, similar to the way that stock and derivatives exchanges work,” Kalshi claims. “Sports betting operates like a casino, where everyone is playing against the house. Kalshi works like the stock market, with customers trading against other customers. Unlike a casino, Kalshi doesn’t win when our customers lose.”
Lawsuits have claimed that Kalshi has often acted as a house to increase action on sports and other event contracts, ridding the platform of its claimed peer-to-peer model.
Congress Called
This week, the American Gaming Association and Indian Gaming Association wrote Congress asking for federal action on prediction markets offering sports contracts. Calling the trading “indistinguishable” from traditional sports betting, the groups called for Congress to ban “sports betting under the guise of an ‘event contract.’”
DraftKings, FanDuel, and Fanatics each rescinded their AGA memberships as they launched their prediction markets. The sportsbooks said that as their business strategies evolved, it became apparent that their plans no longer fully aligned with the AGA’s direction.
