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Sportsbook provider Altenar has partnered with Mexican casino operator Logrand Entertainment Group to deliver its complete sportsbook solution across the operator’s online and retail channels.
The rollout will place Altenar’s sportsbook solution across Logrand’s online brands, jubilee.mx and vivento.mx, while also integrating the product into the company’s casino venues through Calimaco’s platform. The companies said the agreement is intended to give players a consistent betting experience whether they interact with Logrand online or inside its retail locations.
Eduardo Peláez, Online Operations Director at Logrand Entertainment Group, said: “Our players don’t separate ‘retail’ from ‘digital’ the way the industry does — they expect their casino and their sportsbook to recognise them, follow them, and behave the same way regardless of where they are sitting.
“This partnership with Altenar is how we deliver on that expectation. One sportsbook, one player view, one product running across jubilee.mx, vivento.mx, and our retail venues through Calimaco’s integration.
“Choosing Altenar was a long-term decision. We needed a partner with the localisation depth and the technical reach to support Logrand at the scale we are planning for the next phase of growth in Mexico.”
Altenar’s role under the partnership includes providing a fully integrated sportsbook designed for omni-channel use. Its technology will support trading capabilities, localization requirements and scalability for sports betting operations aimed at Mexican players.
Diego Salas, Sales Director at Altenar, said: “We are delighted to partner with Logrand. This agreement reflects Altenar’s commitment to delivering market-leading sportsbook technology tailored to local player expectations and operational requirements.
“By bringing our complete omni-channel sportsbook solution to both online and retail environments, we look forward to helping Logrand create an engaging sports betting experience and supporting its continued growth in Mexico.”
The agreement comes as Logrand continues to build its position in Mexico’s gaming market through technology partnerships and investment in customer experience across land-based and digital operations.
Gerardo González, Sportsbook Manager at Logrand Entertainment Group, said: “We chose Altenar because we know the local market and we know what our players need. We weren’t just looking for another supplier – we were looking for the right one. With jubilee.mx and vivento.mx, Logrand is stepping up to compete head-on in the Mexican sports betting market, and we are doing it with the right platform to win..”