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The MLB’s Miami Marlins have signed a multi-year partnership with Hard Rock Bet, naming the brand its Official Sportsbook.
Under the agreement, Hard Rock Bet will roll out exclusive promotions, premium fan experiences, original content, and in-stadium activations at loanDepot park, alongside integrations across the Marlins’ digital platforms and Marlins.TV broadcasts.
Beginning in August, eligible fans aged 21 and over attending Marlins home games will be able to participate in the Grand Slam promotion, receiving a Bonus Bet through the Hard Rock Sportsbook app whenever the Marlins hit a grand slam.
“As the sports betting landscape continues to evolve, Hard Rock Bet represents foundational innovation and leadership which we are excited to welcome to our Marlins family of partners,” said Robert Gelman, Miami Marlins Vice President of Partnership Development & Marketing.
“This partnership will deliver exciting rewards and experiences to Marlins fans and Hard Rock Bet players, along with unique content around the team and our games which fans will want to engage with.”
“South Florida is our home, and the Marlins are at the heart of this community – making this partnership a natural fit for Hard Rock Bet,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital.
“Through exclusive experiences, in-game features, and engaging digital content, we’re creating new ways for Marlins fans to connect with the action all season long.”
As part of the partnership, Hard Rock Bet branding will appear throughout loanDepot park, including digital outfield signage and the MarlinsVision videoboard. Fans attending select home games will also have access to exclusive offers through in-ballpark activations, whilst the collaboration will include social media campaigns, hospitality experiences, and fan promotions.
Hard Rock Bet will also be integrated into Marlins.TV broadcasts, presenting live betting odds and promotional offers throughout the season as part of the telecast.