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The National Basketball Association has signed a multi-year partnership with PrizePicks, naming the company an official Daily Fantasy Sports partner. The agreement aims to expand fan engagement through new interactive experiences and digital content.
Under the partnership, PrizePicks will incorporate NBA intellectual property into its daily fantasy and free-to-play offerings, as well as its marketing initiatives. This includes authorized use of NBA League, collective NBA Team, and NBA Event branding across its digital platforms, including its app and website. The deal was facilitated by KLUTCH Sports Group through its Brand Consulting and Sports and Brand Insights divisions.
“This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports,” said Mike Ybarra, CEO at PrizePicks.
“Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game,” Ybarra added. “Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game.”
NBA Head of Domestic Fantasy Eric Rimsky said the league looks forward to working with PrizePicks to enhance fan interaction by combining NBA content with the company’s interactive platform. “PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan,” he stated.
The agreement also allows PrizePicks to launch promotional campaigns and participate in co-marketing efforts across NBA media and digital channels. In addition, the National Basketball Players Association will grant the company rights to use images of multiple NBA players in its marketing and promotional content.