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The National Hockey League (NHL) has entered into a partnership with Interwetten, naming the Vienna-based online sportsbook an Official Partner of the league in Austria and Germany.
Under the multiyear agreement, Interwetten will integrate NHL branding into its sports betting operations across both markets. The company said the arrangement is intended to support brand visibility, offer personalized entertainment experiences, and provide betting products for hockey fans.
“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment,” said Stefan Sulzbacher, spokesman for the Board of Directors at Interwetten. “We are proud that we have a multiyear partnership with the NHL – the best ice hockey league in the world – and the SIG Group.”
As part of the agreement, Interwetten will receive access to NHL intellectual property, including league marks, logos and official partner designations. The company will also be able to incorporate NHL branding into marketing initiatives across its digital betting platforms in Austria and Germany.
The sportsbook will receive marketing placements on NHL-controlled digital channels, including NHL.com/de, the league’s German-language website. The partnership also provides Interwetten with access to NHL media inventory, including digital, social media and email marketing campaigns.
The NHL said the collaboration is intended to support fan engagement and consumer-facing marketing programs in the two countries.
“We are excited to welcome Interwetten as an Official Partner of the NHL,” said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany.”
The NHL agreement follows several recent sponsorship deals signed by Interwetten, including partnerships with the German Ski Association, the Austrian Ski Association and Eurosport.
The partnership is supported by Sportradar, the NHL’s Official Betting Data Rights Partner.