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NOVOMATIC Americas has appointed Juergen Keller as managing director, the company announced.

Keller will lead the company alongside Managing Director Sabine Stoppel, overseeing commercial growth, operations, strategic initiatives, and expansion across North America and the Caribbean. He succeeds Jakob Rothwangl, who will take on an expanded leadership role within the NOVOMATIC Group, focusing on advancing the company’s strategic growth and market expansion in Germany.

The leadership change is part of NOVOMATIC’s long-term growth strategy and strengthens its executive team.

Keller joined NOVOMATIC Americas approximately one year ago as Vice President of Finance and Treasurer. During his tenure, he has played a key role in strengthening the company’s financial operations, business planning, and organizational performance while supporting its continued expansion throughout the Americas.

Before joining NOVOMATIC Americas, Keller served as Managing Director of TEST-FUCHS North America, a manufacturer of customized test systems for the civil and military aerospace sectors. Earlier, he was Chief Executive Officer and Chief Financial Officer of BORBET Alabama Inc., where he led financial, operational, and strategic initiatives for the global premium alloy wheel manufacturer.

“Juergen has made a significant impact in a very short period of time,” said Stoppel. “His combination of international leadership experience, financial expertise, and operational discipline makes him an outstanding addition to our executive leadership team.”

She added that the company expects his appointment to support its continued growth while delivering value to customers and partners.

“It is an honor to serve as Managing Director of NOVOMATIC Americas,” said Keller. “I look forward to working alongside Sabine and our exceptional team as we continue to strengthen customer partnerships, drive innovation, and build on the company’s strong foundation for future growth.”





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