“PGS has always sought to unite the industry, bringing all stakeholders together in one place”

Rubén Solórzano, General Manager of Affiliated Marketing Group and one of the organizers of the Peru Gaming Show (PGS), shared highlights of the upcoming edition of the event, to take place on June 17–18 at the Jockey Exhibition Center in Lima.

In an exclusive interview with Yogonet, Solórzano emphasized that throughout the years, PGS “has always sought to unite” the gaming industry through an event that combines a busy expo floor, academic conferences, and networking opportunities.

He also noted that representatives from Peru’s industry associations, as well as regulators from the Ministry of Foreign Trade and Tourism (Mincetur), “will be part of this extraordinary program.”

Less than a month before PGS 2026 kicks off, what are your expectations for the event that brings together the gaming industry in Lima?

Our slogan, “The most anticipated trade show,” is a message that has stayed in the minds of those who have visited PGS, even if only once. Expectations for Peru Gaming Show are based on a real experience, featuring exhibitors, conferences, and networking opportunities that create a unique environment filled with innovation and cutting-edge technology products.

Every year we have a higher benchmark to surpass, and we expect this year to be no exception.

PGS 2026 comes at a time when Peru’s online gaming market operates under a more consolidated regulatory framework with tangible results. What will the event offer for those interested in iGaming?

Indeed, Peru has a mature market that covers all gaming verticals. In 1999, Law 27,153 was approved, regulating casino games and slot machines, becoming the first law of its kind in the region. Later, in 2022, Law 31,557 was enacted to regulate online gaming and remote sports betting.

The approval of these laws has turned Peru into a secure, reliable market with significant investment potential. Within this context, companies offering advanced platforms and cutting-edge technology solutions will be present at PGS 2026, showcasing the best of their portfolios to an audience that is now highly demanding.

Land-based gaming remains an important segment of the Peruvian market. What will PGS offer for this sector?

PGS began its activities with companies offering products for land-based gaming, in line with the approval of the first law regulating physical gaming in the region. That tradition continued for many years. The presence of major global brands made the exhibition unique, and PGS became a gaming universe attracting operators and industry leaders from many countries.

Today, following the industry’s evolution, as with any trade show, there is a combination of online and land-based gaming. This does not represent a divide between the two, as they ultimately complement one another. Therefore, despite some exhibitors deciding to organize parallel events during PGS’s busiest dates, we will have the presence of exclusive slot machine manufacturers showcasing top-tier equipment and games.

What topics will be covered in the event’s conference agenda?

A select group of professionals with extensive industry experience will be responsible for delivering valuable content on carefully chosen topics designed to benefit gaming stakeholders. Representatives from industry associations such as Sonaja, Apadela, and Atce, as well as officials from Mincetur, will be part of this extraordinary program.

The conference agenda includes highly relevant topics such as: an executive overview of Peru’s gaming industry during 2025; the value of responsible gaming; taxation and gaming taxes in Latin America; land-based and online gaming as complementary sectors; reusable identity; and remote sports betting after regulation in Peru.

Other topics include the rights and obligations of land-based gaming operators during inspections; the balance and challenges facing land-based gaming after the first regulatory framework; combating illegal gambling in remote gaming; payment methods as tools for security and operational efficiency; and money laundering in gaming, including the paradox of capital laundering.

PGS will bring together representatives from both land-based and online gaming associations. What networking opportunities will the event provide?

Our organization pays close attention to every detail to ensure the satisfaction and well-being of industry association representatives. We have nothing but gratitude for their support and for believing in our mission of bringing together the sector and the industry.

We have scheduled an exclusive cocktail reception for association representatives on the second day of the exhibition.

Several companies in the industry have decided to organize their own events around PGS. What is your view on these initiatives?

Leaving an exclusive ecosystem where all stakeholders come together—from manufacturers and operators to employees and individuals looking for opportunities within the industry—is difficult to understand. The same applies to the decision by some companies to organize their own events during the very week and days in which Peru Gaming Show takes place.

These parallel events, which benefit from the prestige and drawing power of PGS, create confusion. Many operators have pointed out that they feel pressured by invitations coming from different directions, creating what they see as an irrational form of competition.

We understand that in a free-market economy, organizing all kinds of events is common practice. The issue here is that these activities revolve around a central event with the prestige of PGS and, whether intentionally or not, send a message to the market that the industry is not united.

PGS has always sought to unite the industry by bringing all stakeholders together in one place, fostering networking and collaboration aimed at building a stronger industry with greater capacity to create value.