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iGaming content provider Play’n GO has expanded its presence in Latin America after going live with Betano, the online sports betting and gaming brand owned by Kaizen Gaming. The Swedish gaming giant’s full portfolio of games is now available in Colombia with the brand for the first time.
Players on Betano’s Colombian platform now have access to popular Play’n GO titles including Book of Dead and Reactoonz, alongside additional content from the supplier’s catalog. The agreement adds to the range of game options available through Betano in the country.
“The launch reinforces Play’n GO’s strategic focus on regulated markets and is another significant milestone in its ongoing growth across Latin America,” the company said of the agreement, describing it as a key market due to its status as one of the most stable and mature regulated jurisdictions in the region.
“Colombia is an incredibly important market to Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally,” said Magnus Olsson, Chief Commercial Officer of Play’n GO
“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties,” Olsson said.
Kaizen Gaming operates the Betano brand across international sports betting and gaming markets. Play’n GO supplies casino content to operators in multiple regulated jurisdictions, with Colombia representing one part of its Latin American operations.