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iGaming supplier Playson has officially entered the Kenyan market through a partnership with East Africa operator Betika.
The supplier’s entry into Kenya forms part of its cross-continental growth plans, with Betika serving as its launch partner in the region. Betika has added a selection of Playson titles to its platform, including Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win.
Playson said the partnership positions it well “to make an immediate impact across East Africa,” with Betika’s customer base making it an ideal ally to scale within the region. Through the collaboration, Playson’s content will be made available to players in both Kenya and Uganda, leveraging Betika’s growing multi-market footprint.
“Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful,” said Conor Jenner, senior sales manager at Playson. “Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.
“We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience,” Jenner added. “We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
The integration was completed via the Casimba (Markor) aggregation platform. Playson said it made infrastructure and platform adjustments before entering Kenya to meet local regulatory requirements and align with Betika’s operating standards.
“We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda,” said Peter Stagles, group chief product officer at Betika. “At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”