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Digital entertainment supplier Playson has expanded in Brazil through a partnership with local operator Betnacional, the latest milestone in the company’s strategy for the LatAm market.
The partnership sees a selection of Playson’s titles made available to Betnacional’s customers, including 4 Pots Riches and Diamonds Power – both featuring the Hold and Win mechanic – as well as Sugar Teddy x1000. The titles boast engaging gameplay and proven performance across regulated markets, the supplier said.
“It is a highly respected local brand with a deep understanding of its audience, and we are confident our content will resonate strongly with its players,” Cristhian Zito, Head of LatAm at Playson, said. “This launch further strengthens our position in the market and reflects our commitment to delivering engaging, high-performing games to operators across Latin America”.
“Their games are recognised for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering,” Frederico Cunha, Head of Commercial at Betnacional, added. “We look forward to working closely together and bringing an enhanced entertainment experience to our players”.
This latest collaboration builds on Playson’s continued growth in Brazil, where the supplier is expanding its network of operator partners. The country remains a strategic focus, the supplier said, with increasing demand for mobile-optimised content tailored to local player preferences.