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iGaming content provider Playson has deployed its portfolio across six UK brands operated by Bally’s Intralot through a single integration with Relax Gaming’s aggregation platform.
The integration enabled distribution across Jackpotjoy, Virgin Games, Monopoly Casino, Rainbow Riches Casino, Bally Bet, and Double Bubble Bingo, bringing Playson’s titles to millions of active players in the UK and strengthening its footprint in the market.
The rollout features a selection of games from Playson’s catalog, including 4 Pots Riches: Hold and Win, 4 Supercharged Clovers: Hold and Win, and Diamonds Power XXL: Hold and Win. These titles form part of the supplier’s offering across regulated markets.
“Launching across all six of Bally’s Intralot’s UK brands is a significant achievement for Playson and highlights the strength and consistency of our portfolio,” said Conor Jenner, Senior Sales Manager at Playson. “The UK is a key strategic market for us, and partnering with an operator of this calibre allows us to deliver our content to a vast and highly engaged audience.
“We are confident our games will resonate strongly with players and look forward to expanding this successful collaboration into new markets,” Jenner added.
The agreement between Playson and Bally’s Intralot centers on UK-facing operations, a major regulated online gaming market. The companies are also considering extending the collaboration into additional jurisdictions, including Spain, Greece and Ontario.
“Playson has built a strong reputation for delivering high-quality, engaging content that performs consistently across regulated markets,” said Richard Harris, Chief Commercial Officer B2C at Bally’s Intralot. “Integrating their portfolio across our UK brands enhances our offering and provides our players with a diverse range of proven titles.”
“We are pleased to partner with Playson and look forward to growing this relationship across multiple markets,” Harris added.