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PointsBet Canada has expanded its casino offering in Ontario through a new agreement with Bede Gaming, adding new gaming content and player engagement tools in a bid to compete for customers in Canada’s regulated iGaming market.
The Ontario-based sportsbook and casino operator announced that the new casino aggregation and bonusing platform is now live on its pointsbet.ca platform following a competitive selection process.
PointsBet selected an external provider to deliver content aggregation and player engagement capabilities while continuing to run its platform through proprietary technology originally developed by its Australian parent company.
Through Bede’s open-API aggregation platform, PointsBet now has access to a varied casino catalog that includes titles from Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and other suppliers.
The platform also includes tools for promotion management, campaign workflows, and automated player lifecycle segmentation intended to support customer acquisition and long-term retention efforts.
Bede said it will provide operational support through infrastructure with 99.99% uptime and 24/7 monitoring from its Network Operations Centre.
“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”
The multi-year agreement also adds to Bede Gaming’s international portfolio and includes a roadmap for future launches in additional Canadian provinces, including Alberta, as new regulated markets open.
“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Chief Executive Officer of Bede Gaming. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure, and pioneering technical solutions to the North American regulated gaming markets.”
PointsBet operates in regulated markets in Canada and Australia, offering sports betting, racing wagering, and casino products through a cloud-based wagering platform. The company is now majority owned by MIXI Australia following the completion of its 2025 takeover offer.
Bede Gaming, part of MERKUR GROUP, supplies software to online casino, lottery, sports betting, and bingo operators.