Polymarket becomes ATP Tour’s official prediction market provider, lands live streaming rights

Polymarket has entered into a partnership with the ATP Tour that names the platform as the tour’s official prediction market provider, which gives registered US users exclusive access to live streams of ATP Tour and ATP Challenger Tour matches paired directly with real-time trading markets.

The agreement was struck with Tennis Data Innovations (TDI), a joint venture between ATP Tour, Inc. and ATP Media Holdings Limited that manages and commercializes official data and streaming rights across both tours.

Under the deal, Polymarket becomes the exclusive ATP streaming destination within the US prediction-market category, with matches integrated directly into its platform.

Live streams will be supplied through TDI, while official real-time data and odds for every match will come from Sportradar, TDI’s exclusive distribution partner, supporting timely market settlements. Polymarket will also draw on Sportradar’s integrity services as part of the arrangement.

The rights cover approximately 20,000 matches per ATP season, spanning main draw and qualifying singles and doubles across the ATP Tour and ATP Challenger Tour.

Coverage includes marquee tournaments such as Indian Wells, the Miami Open, the Cincinnati Open and the Nitto ATP Finals.

“Tennis is a natural fit for prediction markets, with momentum shifting point by point and every match creating opportunities for expectations to change in real time,” said Ari Borod, President of Sports Business Development at Polymarket.

“By combining live ATP streaming with official data and prediction markets in one place, we’re creating a more dynamic product allowing fans to experience and trade on markets relating to the game as it unfolds,” said Borod.

“We’re excited to work with TDI and Sportradar to introduce this new experience across the Tour, while working closely with tennis governing bodies to help protect the integrity of the sport,” Borod added.

Borod also described the arrangement to Axios as combining exclusive streaming with exclusive data within a single marketplace, calling it the first product of its kind executed in the United States. He added that trading volume tends to rise as matches progress, noting that intensity builds the later a match goes.

“The way people follow and engage with sports continues to evolve, and we want tennis to be at the forefront of that change,” said David Lampitt, CEO of TDI. “Polymarket has emerged as a leader in its category, and we’re excited to welcome them as the Official Prediction Market Provider of the ATP Tour and give fans another way to connect with the sport throughout the season.”

Latest step in a growing sports portfolio

The ATP agreement adds to Polymarket’s existing roster of sports partnerships, which already includes league-specific relationships with MLB, MLS, UFC and others.

Company representatives note that the ATP deal differs from those prior arrangements by extending beyond branding and official data into live media rights and direct product integration.

Polymarket also gains access to a year-round calendar of tennis events under the deal, a factor executives say supports sustained user engagement between individual tournaments, giving customers the ability to trade continuously across the season rather than around isolated events.