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iGaming content provider Pragmatic Play has strengthened its partnership with Rank Group following the launch of Mecca Big Bass Double Dab, a bespoke slot created exclusively for the operator’s Mecca Bingo brand.
Developed specifically for Mecca Bingo’s player base, the new title builds on Pragmatic Play’s Big Bass series, one of the provider’s most successful and recognizable slot franchises in the UK market.
Combining familiar Big Bass gameplay elements with a neon aesthetic tailored for Rank customers, the release delivers a customized gaming experience for one of the company’s key partners.
The agreement marks a milestone in the ongoing collaboration between the two companies and underlines their shared commitment to delivering engaging, high-quality entertainment to players, Pragmatic Play said.
Sharon McHugh, PR Director at Pragmatic Play, said: “We are pleased to launch Mecca Big Bass Double Dab exclusively with Rank’s Mecca Bingo brand. The Big Bass series continues to be one of our most popular game collections, and the new title gives Mecca Bingo’s players something unique while building on a brand they already know and enjoy.
“This launch is another great step in our partnership, and we look forward to working closely with Rank’s team to deliver more exciting experiences for their players.”
Chris Suggett, Senior Commercial Manager at Rank, said: “We’re excited to introduce Mecca Big Bass Double Dab to our players as an exclusive addition to our content portfolio. The Big Bass franchise has a strong following, and we’re confident that this game will be a great addition to what we have to offer.
“Partnering with Pragmatic Play on this project has allowed us to deliver a unique experience that reflects our commitment to providing customers with high-quality, differentiated content.”