SmartSoft hosts third Partners’ Club gathering in Georgia for global iGaming partners

SmartSoft hosted the third edition of its Partners’ Club gathering in Georgia from May 7 to 9, bringing together iGaming industry executives and partners from multiple countries for a series of networking and cultural events.

The annual event, positioned by the company as an exclusive community for partners and collaborators, focused on strengthening long-term business relationships and fostering industry connections through shared experiences rather than formal corporate presentations.

According to SmartSoft, the initiative reflects the company’s philosophy of prioritising relationships and partnership-building over transactional business ties.

“In iGaming, true innovation doesn’t happen in isolation; it thrives through partnership. Partners’ Club by SmartSoft was born from this belief,” the company explained. “It isn’t an event or a showcase, but a space built on trust, shared values, and meaningful connections. It is an exclusive community, a curated circle of like-minded people.”

This year’s edition began in the Kakheti region of eastern Georgia, where attendees took part in cultural activities centred on Georgian food, wine, dance, and local traditions.

The event also featured a gala dinner that included a performance by Nikoloz Rachveli’s orchestra alongside Natalia Kutateladze, presenting music by Giya Kancheli, followed by a ballet performance of “Sagalobeli”.

The gathering concluded in Tbilisi with a dinner event featuring live music and dancing at one of the Georgian capital’s historic venues.

“Across these days, the experience was crafted to be both distinctive and effortless, blending cultural discovery with genuine connection in a way that felt natural rather than staged,” the company explained. “SmartSoft’s Partners’ Club continues to evolve, yet its purpose remains unchanged – to nurture a community defined by trust, integrity, and shared ambition.”