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SmartSoft has launched its new mine-style Cheesy Road game in Brazil, expanding its presence in the regulated market. Starting this month, players of EsportesDaSorte, Ona, and Lottu can access the title, marking another step in SmartSoft’s ongoing regional expansion.
The launch builds on SmartSoft’s performance thus far in Brazil. Its flagship product, JetX, credited as a pioneering flying crash game, gained rapid popularity for its simple mechanics and fast-paced gameplay.
Alongside JetX, titles such as Balloon and FootballX have also performed strongly, helping SmartSoft secure a place among the top five providers in the Brazilian market.
The studio’s new game follows a mouse navigating a path of increasing multipliers, where players must decide whether to continue forward or cash out before triggering a trap. This risk-reward structure creates a straightforward yet highly replayable gameplay loop, the company said.
SmartSoft describes the title as combining accessible mechanics with layered decision-making, offering casual players an easy entry point while still delivering strategic depth for more experienced audiences.
The company emphasizes a data-led approach to game development, using player behavior insights across multiple regions to tailor content to local preferences. This strategy has been central to the company’s growth and partner success in regulated markets, according to officials.
SmartSoft continues to use player data to develop games tailored to regional preferences, supporting its expansion in regulated markets like Brazil, where demand for new gaming content is growing.