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iGaming turnkey solutions provider Soft2Bet has announced the appointment of Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships.
The appointment adds Collinge to the company’s senior leadership team, bringing with him more than two decades of commercial, product and operational experience across retail and online gaming.
In his new position, Collinge will support Soft2Bet’s continued growth and work to build relationships with leading operators and entertainment brands.
“Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth,” said Andrew Cochrane, Chief Commercial Officer at Soft2Bet. “His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Collinge’s career includes work at private equity-backed start-ups and multinational gaming groups. He has led global sales, commercial strategy and business development, with added responsibility for iGaming content, product development and studio management.
His experience also includes managing international accounts and revenue portfolios for major gaming companies, along with relationships built at a senior level with operators, suppliers, investors and partners.
“Collinge brings extensive experience in the casino content vertical to the position. His strong understanding of casino content will be instrumental in identifying the needs of Soft2Bet’s clients and optimizing the solutions the company can offer them,” the provider stated.