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iGaming technology provider SOFTSWISS is celebrating two years of collaboration with Rubens Barrichello, Non-Executive Director in Latin America. The partners are now extending their partnership for the third year.
The company has reported internal operational changes and business growth in Brazil following the first two years of collaboration with Barrichello. In Q1 2026, compared with Q1 2025, total bets rose by 65%, and GGR increased by 64%.
During the same period, SOFTSWISS transitioned from a single local representative to a team covering business development, account management, and marketing. The company said the setup supports client service, including response times and project delivery across the region.
Barrichello, one of Brazil’s most recognized racing figures, contributes to market engagement through partner relations, educational initiatives, and business development. He has also represented the company at industry events, including Futurecom 2025 and BiS SiGMA South America 2026.
“I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it’s a way to share something personal while building real connections,” said Rubens Barrichello.
2026 plan centers on delivery timelines and output
Following sessions with C-level management, SOFTSWISS defined business objectives for 2026. One priority draws on Barrichello’s multidisciplinary experience, focusing on faster delivery of solutions to support product development and productivity across business functions.
“As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success,” said Ivan Montik, Founder of SOFTSWISS. “Speed and precision matter even more over long distances.”
“This is exactly what Rubens inspires in our daily work. It is this mindset that has helped shape our position in the industry and will continue to drive us forward,” Montik added.
This approach has already resulted in product output. Within two months, the SOFTSWISS team launched a new B2B offering, the Prediction Markets Platform.
The platform allows iGaming operators to offer event-based wagering on real-world events through a fixed-odds model, designed to meet changes in audience demand within their existing business domain.