Warning: Undefined array key "post_type_share_twitter_account" in /var/www/vhosts/casinonewsblogger.com/public_html/wp-content/themes/cryptocurrency/vslmd/share/share.php on line 24
SOFTSWISS has expanded the segmentation functionality within its Casino Platform by adding new criteria that allow operators to organize player groups for campaign management, automation, and real-time engagement activities.
The updated feature enables operators to segment users based on deposit activity, betting patterns, loyalty program data, tags, payment methods, sportsbook activity and other parameters. Multiple filters can be combined to create more specific player segments for retention and engagement initiatives.
Player lists are updated automatically when qualifying conditions change, allowing operators to adjust campaigns in response to player activity without manual intervention.
The segmentation system operates as a standalone service rather than being embedded directly into the platform. According to internal SOFTSWISS data, 99.5% of player events are delivered in real time. When players meet segment criteria, connected services can initiate predefined actions automatically without recalculating player lists or waiting for scheduled updates.
Operators can apply segmentation settings across several Casino Platform functions, including bonus campaigns, tournaments and lotteries, referral programs, payment scenarios and Motion automation workflows.
The same functionality is also available to operators using the SOFTSWISS Sportsbook, allowing casino and sportsbook audiences to be managed through a single interface.
“Real-time segmentation is the difference between generic campaigns and personalised experiences,” said Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform.
“With the segmentor, we build dynamic player groups that automatically adjust to behaviour – so operators can localise messaging and offers for thousands of players simultaneously. This eliminates delays and transforms campaigns from one-size-fits-all to truly targeted.”
South African betting operator JabulaBets is using the segmentation feature across its acquisition, marketing and operations teams.
According to SOFTSWISS, the company applies the tool for promotional targeting and customer analysis. Teams use access to specific player groups to establish qualification requirements for promotions and review first-time depositors based on registration dates.
The company also uses the data to produce KPI reports tailored to particular business analyses and operational requirements. The segmentation update is part of ongoing additions to engagement and automation products within the SOFTSWISS ecosystem.
Earlier this year, the company launched its Prediction Markets Platform, a fixed-odds product that allows operators to offer wagering on event-driven outcomes across politics, economics, technology and cultural events.