SOFTSWISS introduces new prediction markets product with fixed-odds model

iGaming software provider SOFTSWISS has launched SOFTSWISS Prediction Markets, a new B2B solution that enables online casino and sportsbook operators to enter the event-based wagering category.

The product enables operators to add event-based wagering without adopting peer-to-peer (P2P) exchange mechanics. It allows players to wager on binary outcomes tied to real-world events. 

SOFTSWISS Prediction Markets is available as a standalone iFrame widget or through direct integration with the SOFTSWISS Sportsbook. Deployment timelines range from two to three days for existing partners and about three weeks for new operators.

Model centers on pricing control and integration

The fixed-odds structure differs from exchange-based prediction market models that rely on external liquidity and market-driven pricing. Under this setup, operators manage pricing and margins within established sportsbook risk frameworks.

The system aligns with current compliance and operational setups, allowing integration into existing product environments without structural changes. The product is already live with selected partners, supporting early-stage adoption and testing.

“For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics,” said Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook.

“A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behaviour.”

Market activity draws operator attention

Prediction markets have scaled alongside user engagement linked to elections, macro trends, and global narratives. In the United States, annualized trading volume increased from about $300 million in 2024 to an estimated $40 billion–$50 billion in 2025. Platforms such as Polymarket and Kalshi have processed billions in trading volume, while many iGaming operators have not entered the segment.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: “We are seeing a growing player segment. Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products. 

“The motivation is different: users are driven by their understanding of global events rather than fandom. Combined with the continuous flow of news and public narratives, this creates a more persistent engagement layer. Operators that underestimate this shift risk missing not only demand, but a new generation of players entering the market.”

SOFTSWISS will present the prediction markets product and discuss integration scenarios with operators at the BiS SiGMA South America exhibition in São Paulo, where it will be located at stands M80 and M85.