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Stake has named professional skateboarder Nyjah Huston as its new global ambassador, adding the athlete to its sponsorship portfolio as the online casino and sportsbook expands its involvement in action sports.
The agreement takes effect this month, with Huston representing the brand globally ahead of this summer’s X Games Summer League Championship.
“It’s a great sign to see a company like Stake investing into X Games, action sports athletes, and skateboarding. I’ve always thought contest skating needs to get eyes on it, and brands like Stake being involved is a step in the right direction,” said Huston.
“I’m stoked to be working with them, and I have a feeling we’re going to do some epic things together,” he added.
The partnership is Stake’s first ambassador agreement with a professional skateboarder. It follows the company’s existing relationships with X Games and Street League Skateboarding (SLS), extending its activity in the sport.
“Stake is proud to be home to many world-class and iconic athletes in their respective sports. Adding Nyjah Huston, a true legend of skateboarding, to the Stake family is something we are really excited about,” said Akhil Sarin, Chief Marketing Officer at Stake.
“We take enormous pride in the calibre of superstars on our roster, and with that comes a genuine responsibility and passion to shine a spotlight on the sports they represent and help elevate them to new audiences. Nyjah is a perfect embodiment of that commitment – a true icon who has done as much as anyone to bring skateboarding to the world stage.”
Huston has won seven SLS Super Crown World Championship titles and 15 X Games gold medals since emerging on the international skateboarding scene in the mid-2000s. In 2024, he also claimed the Olympic bronze medal in the inaugural men’s street skateboarding event at the Summer Games in Paris, amid the sport’s rise in mainstream visibility.
“At Stake, we’ve always been drawn to sports that are dynamic, high-impact, and entertaining – the kind that resonate with our community in a real way. Skateboarding is a brilliant example of that, and as a brand we’re excited to keep exploring and championing sports that reflect those values,” Sarin said.
“This partnership further cements our position as the only casino and sportsbook brand within the action sports ecosystem, and there’s a lot more to come. Nyjah embodies so many qualities which perfectly align with Stake as a brand, and we can’t wait to begin working together in what is set to be an exciting partnership for our followers.”