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Online casino and sportsbook Stake has released its new 2026 global football tournament hero video, featuring former stars Sergio Agüero, Patrice Evra, Iker Casillas and Eden Hazard.
The campaign, titled “It’s All At Stake”, has been released across YouTube, Instagram, and X, arriving just a week before the start of the major international tournament. It positions the four stars as central figures in a series of light-hearted scenes inspired by football culture.
In the video, Casillas draws attention in a nightclub setting, while Agüero is shown helping a player recover during a five-a-side match. Hazard appears in the role of an intense coach, and Evra features in a tattoo studio, delivering his slogan “I love this game” to a customer.
Stake said the campaign is designed to capture the emotional highs and lows of tournament football, blending humour, nostalgia, and familiar personalities to reflect the global anticipation surrounding the competition. Each vignette draws from different aspects of football culture, from grassroots play to fan rituals and matchday superstitions.
“The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe,” said Stake Director Jarrod Febbraio. “We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.”
“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.
Stake emphasized that the initiative is part of its wider tournament activation strategy, aimed at placing its ambassadors at the center of major sporting moments and engaging global audiences during peak football interest periods.
The brand also reiterated its commitment to responsible gambling, noting that it promotes the use of educational tools and encourages customers to make informed decisions when using its platform.
“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments,” said Febbraio. “Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”