Warning: Undefined array key "post_type_share_twitter_account" in /var/www/vhosts/casinonewsblogger.com/public_html/wp-content/themes/cryptocurrency/vslmd/share/share.php on line 24
Canadian sportsbook theScore Bet has debuted a new commercial spot to coincide with the start of baseball season. The spot utilizes Toronto Blue Jays branding, owing to the brand’s status as an Official Betting Partner of the team.
The spot highlights the advantages of integrations between theScore Bet and Canadian sports media app theScore Media.
“Bet Mode is back for baseball, our product has never been sharper, and there’s no better way to kick off the season than showcasing the partnership between Canada’s team and Canada’s Sportsbook — The Blue Jays and theScore Bet,” said Gadi Rouache, Head of Design, PENN Interactive.
The new work builds upon theScore Bet’s “Bet Mode” platform, both of which were developed by agency partner Diamond for strategy and creative. A larger integrated campaign, inclusive of debuting additional commercial spots, is set to run in Ontario as well as Alberta, which is expected to open its regulated sports betting market to private operators in the near future.
“It’s rare to be five years into a platform and still feel like you’re just getting started. With Bet Mode, the more time we spend with these characters, the more the work shifts from ads to something closer to real fandom — where theScore Bet isn’t interrupting the experience, it’s part of it.” – Jordan Cohen and Mark Holden, VP Group Creative Directors at Diamond.