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The UAE Lottery has opened its first retail store in M40, Musaffah, Abu Dhabi, expanding beyond digital platforms to offer in-person ticket sales.
The new shop allows customers aged 18 and above to purchase physical tickets for popular games such as the Lucky Day Draw and Pick 3. Visitors can also make payments in person, offering an alternative to digital participation.
The outlet is staffed with trained customer service representatives who assist both new and experienced players. They provide guidance on available games and answer questions related to lottery participation.
The Musaffah branch features a fully branded environment aimed at enhancing customer experience. The space includes prominent signage, interactive displays, and an open layout intended to create an engaging and accessible atmosphere for visitors.
The launch comes as the UAE Lottery continues to gain traction nationwide, offering a range of games and prize opportunities. The organization operates across both digital and physical platforms, focusing on accessibility and user convenience.
Officials emphasized the Lottery’s commitment to responsible gaming, highlighting the availability of tools and resources to help players make informed decisions. All games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring compliance with national standards for fairness, transparency, and security.