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Posted on: October 31, 2025, 02:12h.
Last updated on: October 31, 2025, 02:12h.
- Daily fantasy sports company inked prediction markets deal in September
- Data indicate it’s already leading to more downloads of the Underdog app
Last month, daily fantasy sports (DFS) operator Underdog entered into a prediction markets agreement with Crypto.com, marking the first integration of event contracts on a sports gaming operator’s mobile application and data indicate Underdog is already benefiting from the deal.
Recent data from Sensor Tower indicate that since the start of the 2025 NFL season, downloads of the Underdog mobile app have increased 48% year-over-year, tying the company with Fanatics for the second-best growth rate behind only Bet365. That’s testament to potency of the NFL/prediction markets combination.
With this launch, customers can express and trade their opinions on sports events contracts across all major sports leagues, including NFL, college football, NBA, MLB, and more. Prices update in real-time, allowing customers to react instantly and express their opinions on what’s going to happen on the field or court,” said Crypto.com in a statement discussing the partnership with Underdog.
Currently, Underdog is the only company offering clients access to DFS, traditional sports betting, and prediction markets under one umbrella, though competition on that front is imminent.
Competition Awaits Underdog Prediction Markets
Some of the biggest names in sports betting have already made prediction markets announcements while others in the industry said they’re monitoring the space, which is to say Underdog won’t be alone at the intersection of event contracts and sports gaming for very long.
As Eilers & Krejcik Gaming (EKG) points out, PrizePicks, Underdog’s chief rival in the peer-to-peer DFS realm, is poised to make a prediction market (PM) splash of its own.
“Underdog is growing significantly quicker than its main rival PrizePicks and essentially equaling it on an absolute basis,” according to the research firm. “We suspect that upswing is driven by Underdog’s sports PM integration with Crypto.com—though Underdog won’t have that lane to itself for very long, with PrizePicks likely to follow soon with a PM integration of its own.”
Immediately after selling a 62.3% stake to lottery operator Allwyn at an enterprise value of $2.5 billion last month, PrizePicks procured the regulatory licensing need to offer prediction markets and it’s believed that exposure is a primary reason Allwyn acquired majority of the DFS firm.
Crypto.com Expanding Its PM Footprint, Too
For its part, Crypto.com was one of the early moves in the sports event contracts space. The accord with Underdog, while not free of competitive threats, represents an expansion of the cryptocurrency trading platform’s prediction market ambitions.
Expansion is the name of the game and that’s often accrued through partnership with recognizable brands such as Underdog. Crypto.com landed another earlier this week when it announced its prediction market suite will be integrated into Trump Media and Technology Group’s (NASDAQ: DJT) Truth Social, marking the first time a prediction market offering will be placed directly on a social media platform.
