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B2B iGaming technology provider Uplatform attracted strong interest from operators at the iGB L!VE 2026 exhibition in London, where it used a supermarket-themed stand to highlight its all-in-one platform for online gambling businesses.
The company transformed Stand R60 at ExCeL London into an “iGaming Supermarket,” using a retail concept to demonstrate how operators can source multiple products and services from a single provider rather than working with numerous vendors.
The stand featured interactive activities including a Wheel of Fortune, a daily Receipt Raffle with a $1,000 prize, and a “Guess the Basket” challenge, drawing heavy visitor traffic throughout the event. The booth also included themed merchandise, shopping baskets used as decor, and a cocktail bar serving drinks with football-shaped straws.
“A great exhibition stand should do more than attract attention—it should tell a story about the company behind it. Our supermarket concept captured exactly what Uplatform stands for: an all-in-one platform where operators can access everything they need to launch, scale, and compete with confidence. And seeing people instantly understand the idea behind our concept was incredibly rewarding,” Maria, Head of Marketing at Uplatform, said.
Uplatform’s executive and sales teams hosted networking sessions in dedicated VIP areas during the exhibition and secured event-exclusive agreements for its Turnkey Platform and Sportsbook API integration products.
The Turnkey Platform combines sportsbook, casino content, payment processing, customer relationship management (CRM), affiliate management tools, back-office operations, localization services and first-line support into a single infrastructure.
According to Uplatform, the integrated platform is designed to help operators enter new markets more quickly by offering localized content, regional payment methods and market-specific sports coverage without requiring separate technology integrations.
The platform is aimed at enabling operators to launch, manage and expand their iGaming businesses through a unified system rather than relying on multiple providers.
iGB L!VE 2026 was held at ExCeL London and brought together companies from across the global iGaming industry. Uplatform will continue offering its products and services to operators seeking expansion opportunities following the exhibition.