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Tourism and gaming revenue in Las Vegas both posted declines in September, extending a nine-month stretch of weak visitor numbers even as Nevada’s overall gaming win remains ahead of last year. According to figures from the local convention authority and the state gaming regulator, Las Vegas recorded 3.1 million visitors in September, an 8.8 percent drop compared to the same month in 2024. That amounts to roughly 300,000 fewer guests visiting the city.
The decline in the core Las Vegas market was driven largely by weaker mid-week traffic and a smaller convention calendar. Convention attendance fell 18.7 percent to 428,400, reflecting the absence of one major show and the rescheduling of another. Hotel performance also softened. Occupancy plunged by 5.2 percentage points to 78.7 percent overall. Mid-week occupancy dropped 6.7 points to 74.4 percent, while weekend stays held up better at 90.3 percent. The average daily room rate slid 2.9 percent to $190.56 and revenue per available room dropped 9 percent to $149.47.
Meanwhile, at Harry Reid International Airport passenger traffic dipped 6.4 percent to 4.5 million in September, joined by a 3.4 percent gain in car traffic entering Las Vegas on Interstate 15 and a 2.5 percent increase across all major highways into the city. Gains in smaller Nevada markets such as Laughlin and Mesquite, with respective visitation rises of 9.6 and 7.3 percent, provided some offset to the broader downturn.
On the gaming side, statewide gaming win fell 2.3 percent to just over $1 billion, while Clark County — home to the Strip — dropped 2.9 percent. The Strip itself logged a 5.5 percent decline in win to $687.8 million, and downtown Las Vegas slid 2.0 percent to $89.2 million. Still, for the first quarter of fiscal year 2025-26, statewide gaming revenue is up 2.3 percent at $3.9 billion, and Clark County is up 1.7 percent at $3.3 billion, representing 85 percent of Nevada’s total gaming win. Tax collections in the gaming sector for September were $87 million, down 12.3 percent year-on-year, though quarterly receipts rose 7.6 percent to $347.2 million.
Analysts noted that while leisure business on the Strip is soft, certain gaming segments remain stable. One noted that slot performance held solid but was offset by volatile baccarat results and lower hold percentages for the game. The local convention and visitors authority launched a new promotional campaign on September 22 aiming to boost bookings, but it indicated any impact would likely show up in October data. The broader takeaway: Vegas tourism continues to face headwinds even as parts of Nevada’s gaming ecosystem show resilience.
