We’re building a fully regional structure in LatAm, with local teams with the ability to respond to client needs immediately

At SAGSE South America, GR8 Tech stepped into the Latin American spotlight, using the event as a key moment to deepen its understanding of a region defined by rapid growth and local complexity. With global experience behind it, the company is now focused on translating that strength into meaningful, localized impact across LatAm.

In this interview, GR8 Tech reflects on its experience at SAGSE, sharing insights on market dynamics, operator expectations, and the importance of building a true regional presence. The conversation also explores how its platform is positioned to support acquisition, retention, and long-term growth in an increasingly competitive landscape.

First of all, how was the show for the GR8 Tech team?

This was our first time having a stand in Argentina, and to put it mildly, it was extremely successful.

Many of our clients are based overseas, but they often target markets like this one. And we realized we were missing a big opportunity by not tapping directly into the local market.

Our product, even in the hands of international operators, outperforms much of the competition. So we thought: if local operators, who understand the culture better, use it, it could really take off. This event confirmed that assumption.

We met many local players across LatAm who already knew our clients and were actively looking for the kind of platform we provide. I think we have something very strong going here.

What were your main objectives coming into the show?

Primarily, to learn. Our main clients targeting this region are not originally from here, so this wasn’t about meeting them. It was about understanding the local market.

We wanted to learn what local operators are looking for: their needs, their pain points, what drives them, and what matters most to them.

At our company, we don’t believe in “selling” for the sake of it. If you have to push a product, it’s probably not good enough. You need to solve a real problem and be the better option; then people naturally want what you offer.

We came here to understand whether we truly cover those needs. Fortunately, we do. But if we didn’t, we wouldn’t try to force it. We’d go back, do the homework, and adapt our product to solve those specific challenges.

That said, since our platform already performs very strongly — with top-three operators in some markets using it — we feel we’re starting from a strong position.

You mentioned learning about the market. What are your main takeaways? And as you expand into the region, are the needs very different compared to other markets?

Every market shares about 70% of core functionality. But the remaining 30% requires deep localization, and that part is critical.

Fortunately, we already have strong localization experience across different regions. But one thing that’s essential here is having a local presence.

We’re a global company, but we need to act as a local partner. That means having people on the ground who not only represent us but also have real decision-making power and can solve problems locally.

That’s where many competitors fall short. You often see Spanish-speaking account managers working in completely different time zones, sometimes 12 hours apart. That’s not real support; it’s just doing the bare minimum.

We take a different approach. We’re building a fully empowered regional structure in LatAm, with local teams that have the tools and authority to respond to client needs immediately. Combined with our product, this creates a very strong foundation, not just for success, but for long-term growth.

Localization is clearly key, and each market in Latin America is different. Where do you see the greatest potential going forward?

LatAm is growing, and it will continue to grow for the foreseeable future. Population is increasing, wealth is rising, internet penetration is improving, and there are ongoing cultural shifts. All of this is pushing the market forward.

For us, localization is a way of showing respect for the player. Our direct clients are operators, but if we don’t care about their players, they’ll never become market leaders.

That’s why we follow a “B2B2C” mindset. We’re not just a B2B company: we build solutions that give our clients a real competitive edge, helping them not just survive, but dominate.

In many markets, our clients rank among the top three, sometimes even number one. That doesn’t happen by chance. It comes from deeply understanding their business: their strengths, their weaknesses, their P&L.

We tailor our technology and commercial approach to amplify their strengths and cover their gaps. That’s what makes us a true partner.

Even though our revenue model is typically based on GGR, internally, we focus on our clients’ net profit. If we improve their margins, they’ll outgrow competitors, and that ultimately benefits us as well.

With the World Cup approaching, we’re entering a major acquisition period for LatAm. How can your product help operators acquire and retain players in a high-demand environment like this?

We actually started as a sportsbook, so sports are at the core of our DNA. And you’re absolutely right: the World Cup is all about acquisition.

It’s also about maximizing profits, of course, but above all, it’s a massive opportunity to bring in new players. Many people place their very first bet during events like this, and a portion of them will stay long-term. That means the first experience has to be flawless.

We’ve been working for over a year on new features, bonus engines, expanded coverage, and other tools designed to make our platform not just profitable, but a true acquisition engine. And all of this connects seamlessly with our retention and gamification systems.

The goal is simple: make players fall in love with the operator from their very first interaction.

Performance is also critical. For example, we recently rebuilt our entire frontend using new technology. As a result, load times and overall performance have improved dramatically; we’re now among the fastest in the market.

Speed is essential. Players don’t want to wait. It’s like watching a video with ads; it’s frustrating. We want to offer the opposite: a smooth, premium experience.

This leads to higher conversion, greater trust, longer player lifecycles, and stronger VIP retention, which is crucial, since VIPs often generate the majority of revenue.

At the end of the day, we think like operators. That’s our mindset.