What 1xPartners winning the Best Affiliate Program tells us about where the industry is heading

In this article, 1xBet explores how AI-driven automation, transparent partnership models, and deep localization are reshaping affiliate marketing across the iGaming industry.

1xPartners’ victory in the Best Affiliate Program category at the recent SBC Awards Malta in April confirms that AI-driven automation, transparent partnership terms, and local expertise are now the key trends shaping affiliate marketing in the iGaming industry. These factors define market direction and the behavioral patterns of target audiences, directly influencing business performance.

Technology sets the pace for industry development

In recent years, affiliate-led fraud has become an increasingly serious issue in marketing. Distorted advertising metrics force advertisers to pay for low-quality traffic, often generated by bots.

1xPartners addressed this challenge by developing a real-time analytics system powered by artificial intelligence, earning recognition from both experts and partners at the SBC Awards Malta.

Simon Westbury on the 1xPartners victory

“At 1xPartners, we are very proud of our Affiliate programme and the developments we have made to the product over the last 12 months. We now combine an easy API integration with AI-driven optimisation, flexible partnership models and a focus on strong localised specifications into a market-leading ecosystem.”

Easy API integration and machine learning to combat fraud are no longer concepts of the future – they are now standard requirements for an effective affiliate program.

1xPartners has set a new benchmark for automation and delivered industry-leading information processing speed, becoming a catalyst for the market’s overall development.

Thanks to this approach, advertiser trust in affiliate marketing in the iGaming sector has increased significantly. Companies can now see real, transparent data and clearly understand what they are paying for.

Media partners no longer need to manually fight fraud. AI can handle this task faster and just as effectively, protecting both the platform and its partners from low-quality traffic.

Automating the evaluation of clicks, impressions, and leads marks a major step forward for the entire industry.

Clear and transparent rules instead of surprises

Stability and predictability help businesses scale and enter new markets. That is why affiliates are tired of aggressive practices built on inflated promises and prefer programs with transparent partnership terms instead.

The brand’s victory at the SBC Awards Malta confirmed that transparency and predictability are now among the most valued qualities in the industry, as they create the ideal environment for sustainable business growth.

Clear conditions matter more than unrealistically high payouts. The trend toward long-term partnerships instead of short-term CPA sprints will only continue to strengthen.

1xPartners is among the industry leaders in affiliate loyalty and satisfaction – a highly valuable asset that translates into mutually beneficial collaboration.

Localization as a key competitive advantage

Tier-2 and tier-3 markets hold the greatest growth potential in the iGaming industry. Successfully entering these regions requires a balanced combination of global experience and local expertise – something that the 1xPartners affiliate program demonstrates exceptionally well.

The company has been active in the market for more than 10 years and has united over 500,000 partners across 150 countries.

1xPartners offers an interface supporting 69 language localizations and access to 250 payment methods, including systems from local operators. This combination has become the foundation of the platform’s high conversion rates.

Deep immersion into regional contexts is also reflected in local sports partnerships, whose credibility strengthens audience trust in specific markets.

1xPartners also provides a wide range of creative materials tailored to regional interests. Football may be globally popular, but other sports also have strong potential for audience acquisition, especially when campaigns are adapted to local traditions and cultural preferences.

Horse racing and Gaelic football are hugely popular in Ireland, and basketball is rapidly growing in the Philippines, while Brazil has become one of the key architects of the modern CS2 esports scene.

1xPartners offers up to 45% commission for every referred player through the RevShare model, as well as CPA and Hybrid collaboration formats.

Joining the affiliate program takes only a few clicks, without lengthy registration forms or excessive verification procedures.

New chapter in affiliate marketing

1xPartners winning the Best Affiliate Program award at the SBC Awards Malta is more than just a prestigious achievement as it confirms that the market is moving toward greater technological innovation, transparency, and deep localization.

The brand has successfully combined AI-driven optimization, flexible collaboration models, and a great understanding of regional market specifics into a unified ecosystem.

It delivers strong results for both advertisers and media partners alike.

Consequently, 1xPartners continues to shape new trends within the iGaming industry and remains an effective solution for affiliates focused on stable growth and long-term profitability.