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Celebrity endorsements are important for any business, and top online casinos haven’t been shy about securing them.
Some of the biggest names in Hollywood and sports have attached their name to online gambling products.
Here’s a look at some of these A-list stars that have represented online casinos around the US.
BetMGM Rolling with Hamm, Howard
BetMGM hasn’t been shy at using celebrity spokespeople. They currently have Jon Hamm as the face of BetMGM through their “Make It Legendary” ad campaign. Users can still see the Emmy winner gracing the promotions of BetMGM Casino.
As the World Cup has taken over the United States, BetMGM has partnered up with former Team USA goalie Tim Howard for promotion of the sportsbook, while also creating a pair of exclusive BetMGM Casino games featuring Howard.
Along with these celebrities spokesmen, BetMGM has also brought in a number of slot games that feature celebrities of the past like Elvis Presley and Whitney Houston, just to name a few. Their music and likeness are used for their own slot games in the BetMGM library.
Kevin Hart Pushes DraftKings
There probably has not been a celebrity used to promotion online gambling more than DraftKings has used Kevin Hart.
The actor/comedian has been working with DraftKings for years, appearing in multiple television commercials and social media campaigns to promote the online sportsbook and DraftKings online casino.
Hart has also brought in his fair share of friends to join him in these ads, including LeBron James and Shaquille O’Neal, two of the biggest names in basketball.
FanDuel Using Love Island Buzz
FanDuel has jumped all-in on a partnership with the hit reality dating show Love Island. Along with exclusive slots, FanDuel has used the show’s host, Ariana Madix, as a spokesperson. You can see Madix is the latest ad campaigns for FanDuel Casino, promotion the Love Island slot games as well as the latest casino promotions.
This type of partnership has worked in the past, as FanDuel did something similar with former NFL tight end and four-time Super Bowl winner, Rob Gronkowski. “Gronk” had an exclusive slot game with FanDuel that tied into his partnership with the online casino in the past.
Though not as visible a spokesperson as some of the others due to Golden Nugget Casino not being as aggressive with its ad campaign, the operator still uses Neil Patrick Harris to promote the iGaming app.
The star of multiple television shows, movies, and Broadway musicals has displayed his musical talents in ads for Golden Nugget, playing the piano while promotion the latest bonus offers the DraftKings product has to offer.
BetRivers Secures ‘The Poker Brat’
BetRivers has taken a different approach to its celebrity endorsements, opting to use well-known professional poker player Phil Hellmuth to promote the product.
“The Poker Brat” is seen on the BetRivers homepage to help promote BetRivers online casino, online sportsbook, and online poker application.
Along with his face and likeness, BetRivers also offers up “Phil Hellmuth’s Poker Brat TV” where users can enjoy free videos featuring Hellmuth detailing poker strategy, or having a poker game with other celebrities.
Kalshi gets ‘The Greek Freak’ as a Shareholder
The prediction market company Kalshi has quickly become one of the biggest names in the gambling world.
Helping increase its outreach is its ties to new Miami Heat star Giannis Antetokounmpo.
Giannis joined Kalshi as a shareholder, and hasn’t been used in advertising campaigns, but his ties to the company certainly are public knowledge and have helped bring in new eyes to the operation.
Antetokounmpo announced becoming a shareholder with a social media post tagging the organization and promoting the Kalshi product.
Chumba Casino Partners with WWE
The free-to-play sweepstakes casino, Chumba Casino, has also been visible with celebrity endorsements.
Lately, Chumba Casino has been all-in on a partnership with World Wrestling Entertainment. Currently, female wrestler Tiffany Stratton is displayed on the Chumba Casino homepage. Stratton is also featured in multiple ads that air during WWE programming, as well as other wrestlers like Drew McIntyre and Jey Uso.
Chumba Casino has definitely targeted the WWE audience for their product and hoping the superstar endorsements will help.
WOW Vegas Pushed by Paris Hilton
Another popular sweepstakes casino in the US, WOW Vegas, has enlisted the aid of Paris Hilton as their celebrity spokesperson.
Hilton has promoted the product while also offering up game suggestions and promotions for customers.
The partnership has been win-win for both, as Hilton’s media company, 11:11 Media has jumped into the mix to expand on the partnership in recent years.