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Sportsbook and iGaming software provider Altenar has partnered with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, to strengthen both companies’ offerings across regulated European markets.
Under the agreement, Greentube will integrate Altenar’s sportsbook technology into its platform, allowing the company to expand its sports betting portfolio with a scalable and feature-rich solution designed to improve player engagement and operational efficiency.
Altenar’s sportsbook platform offers a fully managed and configurable solution, featuring comprehensive pre-match and live betting markets, advanced risk management tools, personalized promotional capabilities, and flexible integration tailored to regulated jurisdictions worldwide.
The partnership combines Greentube’s established presence in the digital gaming sector with Altenar’s sportsbook expertise, creating new growth opportunities while delivering an enhanced betting experience for players.
Charlie Williams, Commercial Director at Altenar, said: “We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK. We look forward to working closely with the Greentube team and supporting their continued growth.“
Ronald van den Brink, Chief Commercial Officer at Greentube, added: “Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
“Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”