Betano renews FC Porto partnership until 2029

Betano has renewed its partnership with Portuguese football club FC Porto for three more seasons. Kaizen Gaming’s online sports betting and gaming brand has served as a partner of the Dragons since 2021, with the relationship now set to extend until the end of the 2028/29 season.

The company is set to continue serving as the team’s Main Sponsor, with a presence on the front of official match and training shirts for the First Team and B Team. For the first time, the partnership also extends to the club’s Women’s Team, which will make its debut in the top tier of Portuguese women’s football this season, with the Betano logo featuring on the sleeve of the team’s shirts.

José Pedro Pereira da Costa, Executive Board Member and CFO of FC Porto, said: “FC Porto is stronger when its partners are stronger too. It is through this mutually beneficial relationship, one that we have built on trust and commitment, that both our Club and our partners thrive.

“Betano has been a key partner through many important moments, and we are therefore delighted to extend our partnership until 2029. Far beyond its presence on the front of our shirt, Betano has played a decisive role in several Club projects, particularly Inzone, which is a source of great pride for us.”

Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, said: “FC Porto has been an exceptional partner over the past five years, a period in which the club has won an impressive total of eight domestic titles, and we are delighted to extend this successful relationship until 2029.

“This renewal reflects the strong trust we have built together and our shared commitment to excellence, innovation, and delivering memorable experiences for fans. We are especially proud to expand our partnership to include FC Porto’s Women’s Team, supporting another important milestone in the club’s journey.”