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Manchester United and Super Group have announced a multi-year partnership that names Betway the club’s Official Principal Partner and Exclusive Global Betting Partner. Under the agreement, Betway’s logo will appear on Manchester United’s men’s and women’s training kits and across Old Trafford beginning next season.
The Progress with Unity Stadium will also carry the brand’s placement on matchdays.
The partnership begins with the 2026/27 season. Aside from kit and stadium branding, Manchester United supporters will have access to exclusive competitions and “once-in-a-lifetime” experiences tied to the sponsorship.
“We are delighted to welcome Betway as Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase,” said Marc Armstrong, Chief Business Officer at Manchester United.
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United,” added Armstrong.
Super Group and Manchester United confirmed that the deal is Betway’s largest sponsorship commitment to date. The operator’s existing sports portfolio spans top-flight football, Formula 1, international rugby union, cricket, basketball and tennis.
“We are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets,” said Neal Menashe, Chief Executive Officer of Super Group.
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight,” added Menashe.