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Hard Rock Digital has launched Hard Rock Bet in Ontario, making its mobile sportsbook and online casino platform available to players in the Canadian province. The service can be accessed through iOS and Android applications or on desktop through HardRockBet.ca.
The Ontario entry represents Hard Rock Digital’s first international market expansion. The company has established an Ontario-based marketing team and a 24-hour local customer support operation to support the launch. The platform also draws on Hard Rock Hotel & Casino Ottawa’s existing operations and customer base in the province.
Hard Rock Bet’s Ontario online casino offers more than 3,000 games from multiple providers, including slots, table games and live dealer content. Its sportsbook supports parlay wagering across international sports, while the platform also provides fast deposit and withdrawal services through its player interface.
“Hard Rock Hotel & Casino Ottawa has the reputation of bringing people together for amplified entertainment experiences, and we’re excited to see that spirit extend into the digital space,” said Christine Crump, President of Hard Rock Hotel & Casino Ottawa. “The launch of Hard Rock Bet is a natural next step for the Hard Rock brand in Ontario, and we look forward to building on that connection with guests and players over time.”
Ontario users will also have access to Legendary Reward Drops from the launch and can earn online Unity Points that may be redeemed through the Hard Rock Bet Reward Store.
The market entry is being accompanied by a collaboration with Canadian artist Choclair. The project involved remastering the 20-year-old track “Let’s Ride” to mark the platform’s Ontario launch.
“Expanding into Ontario with Hard Rock Bet marks the first time we’ve brought our platform to an audience outside the U.S.,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital.
“We’re excited to introduce Ontario players to a premium entertainment experience that reflects the energy and service synonymous with the Hard Rock brand. And by investing in local talent, local partnerships, and localized customer support, we’re creating an experience designed specifically for Ontario players.”