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International gaming technology group NOVOMATIC has once again been ranked as the second-most valuable corporate brand in Austria in the 2026 Austrian Brand Value Study, conducted by the European Brand Institute (EBI). NOVOMATIC also retains its outstanding second place in the Sustainable Brand Ranking.
The European Brand Institute analyzed 180 brand-name companies from 16 industries for the 2026 Austrian Brand Value Study, with more than 45 percent of the companies under review being Austrian-owned. NOVOMATIC was ranked second, behind Red Bull, for the seventh consecutive year.
The annual evaluation, now in its 23rd edition, was conducted in accordance with ISO 10668 and ISO 20671 and assessed factors including brand strength, brand potential, trends, and economic performance.
The company’s brand value was listed at EUR 3.938 billion ($4.48 billion), representing a 2.0% increase from the previous year. NOVOMATIC also retained second place in the Sustainable Brand Ranking.
Its position in that category was linked to its corporate responsibility and ESG program, which incorporates environmental, social, and governance factors into its long-term corporate strategy. The effectiveness of these measures is regularly confirmed by independent ESG rating agencies.
“This top ranking once again confirms the strong international appeal of the NOVOMATIC brand and the success of our long-term corporate strategy. We have succeeded in further strengthening the NOVOMATIC brand worldwide through continuous innovation, the expansion of our global presence, and a consistent focus on sustainable growth,” said Stefan Krenn, Member of the NOVOMATIC AG Executive Board
“The fact that we are once again among the leading companies in the Sustainable Brand Ranking shows that economic success and responsible business practices are inextricably linked at NOVOMATIC.”
NOVOMATIC has consistently ranked among Austria’s most valuable corporate brands since 2020. With second-place rankings in both the Brand Value and Sustainable Brand categories, NOVOMATIC AG remains among Austria’s major corporate brands with international reach.