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CopyBet has signed an Official Betting Partner agreement with AFC Bournemouth, in a move that places the UK-licensed sportsbook operator in front of Premier League and European audiences.
The deal runs for the 2026/27 season and comes amid Bournemouth’s return to Premier League action as well as its first UEFA Europa League campaign.
For CopyBet, the agreement represents an entry point into one of English football’s most-followed leagues.
“As a growing business operating in a highly competitive market, we have enormous respect for organisations that consistently outperform expectations, and that is why this partnership feels such a natural fit,” said Mark Smith, UK Managing Director of CopyBet.
Smith also pointed to the timing of the deal, which arrives as Bournemouth prepares for its European debut.
“To be joining the club ahead of its first UEFA Europa League campaign makes this an especially exciting moment, and we look forward to supporting AFC Bournemouth throughout what promises to be a landmark season,” he said.
Smith cited Bournemouth’s rise through the football pyramid as a factor in the decision to partner with the club.
“What AFC Bournemouth has achieved should be an inspiration to any challenger organisation. Their success has not been built on having the biggest resources or the loudest voice. It has been built on making good decisions, staying true to a long-term vision, and continually finding ways to improve,” he said.
AFC Bournemouth qualified for the UEFA Europa League following a record Premier League finish, and the club will enter the competition for the first time in its history in the 2026/27 season.
“While we operate in very different industries, there was a clear alignment in our ambitions and values, which made this partnership feel like a natural fit. Both organisations are continually looking for ways to improve and refusing to be defined by size alone,” said Rob Mitchell, Commercial Director at AFC Bournemouth.
“We look forward to working together during what promises to be a memorable season for the club and our supporters,” he added.
As part of the agreement, CopyBet said it intends to engage with Bournemouth’s fan base over the course of the season, in addition to its role as the club’s Official Betting Partner.
Founded in 2016, CopyBet is a UK-licensed sportsbook operator that offers betting across football, horse racing, tennis and a wide range of international sporting events.