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Global prediction market platform ADI Predictstreet and sportsbook technology provider FIRST.bet have announced a strategic partnership to expand regulated prediction markets across Latin America.
The collaboration combines ADI Predictstreet’s proprietary prediction market infrastructure with FIRST.bet’s B2B sportsbook platform and regional operator network.
The partnership expands FIRST.bet’s B2B offering beyond the core sportsbook to include prediction markets, one of the fastest-growing categories in the sector. Operating across Latin America, Europe, and Africa, FIRST.bet brings regulated market distribution, localisation, and trading expertise to scale ADI Predictstreet’s prediction markets across multiple jurisdictions.
Leveraging ADI Predictstreet’s status as the Official Prediction Market Partner of the FIFA World Cup 2026, the partnership will launch with a dedicated FIFA World Cup 2026 Prediction Hub, bringing the combined offering to football’s global stage.
Through the hub, users across Latin America will be able to participate in prediction markets spanning matches, teams, players, and defining moments during the final rounds of the tournament.
“As one of the world’s most passionate football regions, Latin America is a natural market for the next generation of fan engagement,” said FIRST.bet. “ADI Predictstreet is building a global prediction market ecosystem, and its partnership with FIRST.bet establishes a dedicated regional gateway for millions of fans to participate in the future of interactive sports entertainment.”
The Prediction Hub is built on ADI Chain, ADI Predictstreet’s institutional-grade digital infrastructure, designed to support millions of concurrent users throughout the tournament.
Users will be able to take part using both traditional payment methods and supported digital currencies. A proprietary football intelligence engine, informed by more than a decade of FIFA World Cup data, powers the insights and market intelligence behind the experience.
Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, said: “Latin America represents one of the most exciting growth opportunities for regulated prediction markets. FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.“
“We’re excited to begin our collaboration during the FIFA World Cup 2026, which provides the ideal proving ground for long-term infrastructure that will enable fans to engage with sport in entirely new ways for years to come.”
Tom Light, Founder and CEO, FIRST.bet, said: “Prediction markets are one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now to bring them to Latin America at scale.”
“This partnership lets us extend what we give operators beyond the sportsbook: a World Cup-ready prediction product, powered by ADI Predictstreet and delivered through the FIRST.bet platform.”
The announcement builds on ADI Predictstreet’s growing portfolio of strategic partnerships, including Fanatics Markets, DAZN, Kalshi, Matchbook and BetConstruct, as the company continues expanding its global prediction market ecosystem through partnerships that strengthen distribution, accelerate adoption and enable regulated market access.