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MGM Resorts International has announced the launch of a new invite-only rewards program known as the Fountain Club. This initiative is designed specifically for high-spending guests who frequent the company’s properties for luxury experiences rather than traditional gambling activities. The move signals a shift in how major resort operators on the Las Vegas Strip identify and reward their most valuable patrons.
According to company officials, the Fountain Club targets high-value guests who contribute significantly to non-gaming revenue streams, such as fine dining, premium entertainment, and luxury hotel accommodations. While the company has long offered the MGM Rewards program for its broader customer base, this new tier provides a more exclusive layer of recognition for individuals whose spending patterns do not center on the casino floor.
Members of the Fountain Club receive a variety of premium benefits intended to enhance their stay across the MGM portfolio. These perks include access to a personalized concierge team, priority reservations at high-demand restaurants, and invitations to exclusive events. Additionally, members are granted luxury suite booking privileges, complimentary airport transfers, and VIP check-in services. The program also offers early access to tickets and premium seating for major entertainment events hosted at MGM venues.
The introduction of the Fountain Club comes as Las Vegas continues to evolve into a global destination for sports and large-scale events. MGM executives noted that the program reflects a long-standing trend of visitors being drawn to the city for non-gaming attractions. Major events like the Formula One Grand Prix and high-profile residencies have increased the number of visitors who spend thousands of dollars on hospitality without participating in traditional betting.
The enrollment process for the Fountain Club remains strictly by invitation. A select group of guests reportedly received their membership credentials late last year, delivered in gold-trimmed gift boxes. While the company has confirmed that additional invitations may be issued throughout the year, it has declined to provide specific details regarding the exact number of current members or the specific spending thresholds required for entry.
By formalizing the Fountain Club, MGM Resorts aims to secure loyalty among a demographic that has become increasingly vital to the economic health of the Las Vegas Strip. The program ensures that even without a history of casino play, the most significant spenders in the realms of hospitality and lifestyle receive a level of service comparable to that of traditional high rollers.
